Managing Content for SEO

Content Topics

Here I will be covering these points:-

Duplicate content

Relevancy of content

Age of content

Content length

Duplicate content is one of the primary reasons for search engine penalties. Content duplication can be either internal or external. Internal duplication of content is easier to manage and if some of your own pages have duplicate content, you can always rewrite them, block the page with robots.txt or even may re-think about keeping that page on your site. External content duplication arises when someone picks up your content and publishes it on their own site. As the owner of your site and hence your content, the responsibility lies with you to protect your content from being stolen and duplicated. Its really worth the time and effort to browse through the net and check for places where your content has been duplicated. You might also take the help of Copyscape to help you with your investigation.

Content relevancy is becoming more and more important with the search engines. All the content of your site should be relevant to the theme and the subject matter of your site. For example, if your site is on Colorado Real Estate, it doesnt look natural to the search engines if you have some content on Speed Dating. Irrelevant content will not only go against you in the search engines but also with your visitors who came in to your site looking for something and wind up finding something else.

Whats the age of your content? If you want to attain and hold a good search engine position, you need to have the search engine spiders crawl your site frequently. One of the ways to do that is to update your site regularly with fresh, new and genuine content. Search engines love textual content, so make sure that the most part of your sites content is textual rather than image based. Search engines keep a track of how often you update your content and if it sees delay in between updates they will crawl your site less frequently.

Finally, check the length of your content. Dont make a hell of a long page and cram it up with all the content you have. That would be a very non-search engine friendly page. Instead, break up your content into multiple HTML pages so that both the search engines and your visitors have ease going through them.

Jennifer is a reputed search marketing professional and specializes in organic as well as paid search marketing campaigns. She has worked as an online marketing consultant for 123Greetings.com. She is passionate about reading, driving, golf and blogging. She currently owns blogs on Birthday Ecards and Myspace Comments